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Saturday, 26 January 2013


Why use Social Media for Business? The Simple breakdown. 10 Benefits.

Let's face it, whether you like it or not, Social Media is here to stay.

Most of us who use Social Media at the moment, fall into the category of "Personal Use". These are those who use Facebook, Twitter, Google+ etc to keep in contact with friends, family, work colleagues and other acquaintances they have.

The other category, "Business Use", is one that both Large, and quite recently (that's where we come in :), small businesses, are beginning to use Social Media to further their reach and interact with customers. If implemented correctly, marketing with social media can bring remarkable success to businesses. Using Social Media can not only increase leverage and exposure locally, but if done correctly, globally.

10 Benefits of Social Media

1. Increased exposure & awareness of Business
2. A greater perceivable brand of business
3. Ability to develop and market to a target audience (Targeted Marketing)
4. Retaining of current customers with regular interaction
5. Increase in NEW business
6. Accessible feedback
7. Understand current perception of "Brand" and service
8. Ability to develop a target Strategy to reach NEW customers
9. Able to plan ahead, with possible issues noticed
10. Increase of Traffic to website

An interesting mention on Jeff Bullas's blog, with Paul Gillin, the author of "The New Influencers";

"Conventional marketing wisdom long held that a dissatisfied customer tells ten people. But the new age of social media, he or she has the tools to tell ten million"

The revolution of Social Media has its fair share of positives, however having the ability to ignore the fear of the unknown, is truly what can set the successful use of Social Media apart from the unsuccessful.

Adapt. Now

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