Tuesday, 22 January 2013




The prominence of Social Media is now a mainstay within approximately 90% of companies, techniques, marketing and best practise on how and what of it to use. Its use is inevitable.

What I will do from this week, is update a Blogpost with 10 Vital Social Media Marketing Facts on a weekly basis collated from various reliable sources. These articles are inspired by the 72 Fascinating Social Media Stats post on JeffBullas.com (follow on Twitter; +JeffBullas.com) and Tom Picks article, 87 More Vital Social Media Marketing Facts and Stats for 2012.

 Marketers typically and not surprisingly have questions. Well, lots of them! This article, the first for TheFineSocialMediaGroup will highlight 50 essential Marketing facts that both Small to Medium businesses and current users of Social media will find rather ASTONISHING.

Let's get right into it;

1. 30% of the the WORLDS ENTIRE POPULATION is now online. What's more important, is Social Networking is the most popular and time consuming online activity - with people using and spending more than 22% of their time using Social Media Channels. This translates to 250 million tweets & 800 million Facebook status updates are now updated EVERY SINGLE DAY.

2. 90% of Marketers are now using social networks in their marketing efforts. (eMarketer)

3. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer's offer posted on Facebook or Twitter. This translates to almost half of those following a business online will take up offers provided online via social media.

4. Women are typically more active and present on Social mediums than men. The spread is equal across LinkedIn  however 60% female, 40% Active men on Facebook and 90% of Females are active users on Pinterest. (Pingdom)

5. 92% of recruiters sifting through potential applicants for employment use Social Media to find new candidates, up from 82% in 2010. (Ragan.com)

The following 5 will be Facebook exclusive stats;

6. 20% of ALL PAGEVIEWS on the web are on Facebook. (Jeff Bullas)

7. Half of ALL Facebook users use it on mobile  (Jeff Bullas). This should be ringing alarm bells for Small businesses on the potentiality of reaching customers with a Mobile website.

8. More than 500 million people log in to Facebook each day, and they collectively post 3.2 billion likes and comments (Jeff Bullas).

9. 73% of users believe that another social network will take over from the popularity of Facebook (SodaHead)

10. 52% of Facebook users aim to spend less time on Facebook in the future (SodaHead).

This article is credited to Tom Picks article that can be found at www.business2community/social-media/87-more-vital-social-media-marketing-facts-and-stats-for-2012/ & the original article at http://webbiquity.com/social-media-marketing/87-more-vital-social-media-marketing-facts-and-stats-for-2012/.

Stay tuned for the next post outlining another 10 Vital Facts that will help assist businesses on WHICH Social Medium is best for your business!

Taha Sayed


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