Tuesday, 16 July 2013

No other way to PUT IT.

Taha Sayed
The Fine Social Media Group

Monday, 13 May 2013

Social Media is No Longer an Option: Facebook for Small Businesses

We've just uploaded a Video to YouTube.

In the spirit of our passion for Social Media, our First Video Uploaded to YouTube is how you should integrate the BIGGEST Social Media Platform in the world. 

Taha Sayed
The Fine Social Media Group

Friday, 10 May 2013

Mobilenomics: Eric Qualman Is Back!

The master of Social Media Videos returns with another...this time pertaining to the Mobile Movement. I'll say it again, is your business ready?

Adapt. Now.

Taha Sayed
The Fine Social Media Group

Monday, 6 May 2013

The Mobile Movement via Google

Everybody needs to see this. Period.

Is your business ready?

Taha Sayed
The Fine Social Media Group

Saturday, 27 April 2013

The Importance of Engagement & Balance on Social Media

Engagement on Social Media platforms is paramount.

A number of clients have approached me with the universal question “I have a Facebook/Twitter account, I am posting Interesting material yet people are not answering questions or engaging the way I would like them. Why?”

There are two problems here. What constitutes “Interesting Material?” and the other obvious one; People are not engaging on their platform the way they would like.

Let’s first begin by defining what being engaging on Social Media is. Social Media engagement is defined as the real interaction between the page admin/management and its followers or subscribers on the platforms and networks (Technorati). Whether that entails asking open-ended questions, responding, posting and inducing an environment encouraging ideas, is set by the mission statement and target audience at hand.
Forbes mentions that the successful users “monitor, observe and response based on what they learn,” and they go to great lengths to actually talk to their followers instead of only relying on automatic posts.

It’s important to note, the most valuable brand in the history of the world, Apple, has no social media engagement (Shaefer). On the contrary, Dell, the gold standard of social engagement, is flapping and has a stock price hovering nearing a five-year low.  So is “engagement” a real predictor of success?

More importantly, “engagement” is not a valuable activity unless it is tied to some organizational goal, in line with the company/business mission statement, such as:

·          Acquiring new customers
·         Brand awareness
·         Reputation management
·         Investing in new ventures with the use of Online Media
·         New product development
·         Promoting registrations (email, etc.)
·         Promoting a service (existing or new)
·         Employment/recruiting

Would you invest, purchase or do business with an “engaging-only” organization, promoting just engagement and no ties to any business or direction? It is paramount in maintaining a professional online feel as well inducing an environment welcoming questions, engagement and brand advocacy. If done well, the benefits are priceless.
Finding the correct balance is difficult, particularly if one does not understand their audience and what message they are trying to convey.
Tips for creating an “Engaging” environment:
  • Photos > Text only posts
  • Call to action Posts
  • Ask open ended questions
  • Polls
  • Visually striking images
  • Respond to questions and requests promptly
  • Thank your users for engaging/replying
  • Celebrate milestones with your users/followers

Above are a number of observations on engagement and I welcome your views and additions in the comment section! 

Taha Sayed
The Fine Social Media Group

Monday, 22 April 2013

From Humble Beginnings: The Classic GOOGLE Search

Allow 30 days for a Search Results?

A perfect example of humble beginnings, to creating a Multi-Billion dollar worldwide empire...

Inspirational to say the least.

Thursday, 18 April 2013

This says enough.

Set the bar High for your business, have a vision and go out and make it happen...

Taha Sayed
The Fine Social Media Group