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Friday, 22 February 2013

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10 Astonishing Mobile Use Statistics Businesses Need to Know



The exponential growth and innovation on the mobile phone front has been nothing short of stellar.

The higher-end smart phones now have the power and storage capabilities of desktop computers of just 4-5 years ago. It’s no surprise that 2004 saw 674 million phones being bought (Rajesh Jain, Business).

The mobile phone is the uber device – the one device that seems to get it all done and is now more indispensable than ever with some business owners running their entire business operations through their smart phones. Interestingly enough, it is was quite astounding to here Daniel Priestley at the Key Person of Influence seminar held in Sydney recently refer to the Mobile phone as a “factory in your pocket”. I could not agree more.

With Mobile Marketing currently central to our Business model at The Fine Social Media Group, it is imperative for business owners to understand how ready they are for when potential and current consumers look you up on their mobiles. The below statistics highlight the importance of inducing Mobile marketing as part of your strategy for reaching customers.

1.    64% of mobile phone time is spent on apps (Nielsen, 2012)

2.    75% of customers prefer a mobile friendly site (Google, 2012)

3.    Total amount of people who access Facebook with their phones are in excess of 250 million

4.    Mobile search queries almost double during holiday season (Google, 2011)

5.    On average it takes 90 mins to respond to an email, but 90 secs to respond to a text message; are you incorporating Text message marketing? (CTIA)

6.     75% of emails are opened, 60% of Facebook posts and 90% are all conducted from a mobile device (Bill Boorman, ATC 2012)

7.    20% of telecom, 30% of restaurant and 25% of movie searches are Mobile (Google, 2012)

8.    81% of users prefer sites available via mobiles vs apps for price research, 79% for product reviews, 63% for purchasing (Adobe Mobile experience survey & eMarketer 2011)

9.    Revealing a location in an ad or search result can increase click-through rates up to 200% (ThinkNear 2012 via MediaPost)

10.  Social Media totaled $2.83 billion in revenues and grew at 42.1% with Mobile use (PQ Media January 2012 via Marketing Profs)

Why You as a Business Should Care

It’s difficult to ignore the above statistics. For example if you’re a local restaurant and small business, it should be quite striking to you that Mobile use dictates a large percentage of how your customers reach your business and whether they decide to use your services.

To start conservatively, consider a mobile landing page or a mobile text-back campaign. Or, if you want to be more aggressive, you could develop a website or an app. Compare the experience of visiting a non-mobile friendly website vs. a website ready for mobile, easy to navigate and quick links for prices, products and location.
It's a no-brainer.

I know I would rather navigate a Mobile-friendly website than zooming in and out just to find out the price of a well done Eye-Fillet!!

 
 
 
 
 
 
 
Taha Sayed
TheFineSocialMediaGroup

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