Tuesday, 16 July 2013
Monday, 13 May 2013
Social Media is No Longer an Option: Facebook for Small Businesses
Friday, 10 May 2013
Mobilenomics: Eric Qualman Is Back!
Monday, 6 May 2013
Saturday, 27 April 2013
The Importance of Engagement & Balance on Social Media
Engagement on Social Media platforms is paramount.
A number of clients have approached me with the universal
question “I have a Facebook/Twitter account, I am posting Interesting material
yet people are not answering questions or engaging the way I would like them.
Why?”
There are two problems here. What constitutes “Interesting
Material?” and the other obvious one; People are not engaging on their platform
the way they would like.
Let’s first begin by defining what being engaging on Social
Media is. Social Media engagement is defined as the real interaction between the page admin/management and its followers
or subscribers on the platforms and networks (Technorati). Whether that entails
asking open-ended questions, responding, posting and inducing an environment
encouraging ideas, is set by the mission statement and target audience at hand.
Forbes mentions that the successful users “monitor, observe
and response based on what they learn,” and they go to great lengths to
actually talk to their followers instead of only relying on automatic posts.
It’s important to note, the most
valuable brand in the history of the world, Apple, has no social media
engagement (Shaefer). On the contrary, Dell, the gold standard of social
engagement, is flapping and has a stock price hovering nearing a five-year low.
So is “engagement” a real predictor of success?
More importantly, “engagement” is not a valuable activity unless it is tied
to some organizational goal, in line with the company/business mission statement,
such as:
· Acquiring new customers
·
Brand awareness
·
Reputation management
·
Investing in new ventures with the
use of Online Media
·
New product development
·
Promoting registrations (email, etc.)
·
Promoting a service (existing or
new)
·
Employment/recruiting
Would you invest, purchase or do business with an “engaging-only”
organization, promoting just engagement and no ties to any business or
direction? It is paramount in maintaining a professional online feel as
well inducing an environment welcoming questions, engagement and brand advocacy.
If done well, the benefits are priceless.
Finding the correct balance is difficult, particularly if one does not
understand their audience and what message they are trying to convey.
Tips for creating an “Engaging” environment:
- Photos > Text only posts
- Call to action Posts
- Ask open ended questions
- Polls
- Visually striking images
- Respond to questions and requests promptly
- Thank your users for engaging/replying
- Celebrate milestones with your users/followers
Above are a number of observations on engagement and I welcome your
views and additions in the comment section!
Taha Sayed
The Fine Social Media
Group
Monday, 22 April 2013
From Humble Beginnings: The Classic GOOGLE Search
Allow 30 days for a Search Results?
A perfect example of humble beginnings, to creating a Multi-Billion dollar worldwide empire...
Inspirational to say the least.
A perfect example of humble beginnings, to creating a Multi-Billion dollar worldwide empire...
Inspirational to say the least.
Thursday, 18 April 2013
This says enough.
Set the bar High for your business, have a vision and go out and make it happen...
Taha Sayed
The Fine Social Media Group
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